Beauty and Engagement: Embracing the Power of Email Campaigns

In Digital Strategy (Track) by Estela Rueda

This interactive workshop will take attendees on a journey using the power of storytelling to enhance email campaigns. Using basic story-telling techniques, participants will build an email campaign that engages their audience and help build brand community and loyalty. They will learn how to use images, video and graphics to communicate brand message, discover how to use autoresponders creatively to keep the audience wanting more. Each attendee will use workbooks to develop an email campaign story board that will take their business communications from average to amazingly awesome.

Kathy Gambrell