Five Must-Do’s for Real Insights from Your Digital Data

In Data (Track) by Estela Rueda

Feeling overwhelmed by data? For many non-profits and small businesses, the issue isn’t getting more numbers. It’s figuring out what stats are important and how to translate them into actions.

This workshop will help you figure out how to make sense of your Google Analytics data and other digital stats. First, get help turning your business goals into specific, measurable metrics. Then, use Google’s new tool Data Studio to build your own dashboard. To get the most of this workshop, please come with a Google/Gmail account and access to Google Analytics for a work or personal website. (For those without access to Google Analytics, sample website data will be provided.)

Emily Patterson