How to Create a Digital Marketing Strategy like a Googler

In Digital Strategy (Track) by Estela Rueda

How to Create a Digital Marketing Strategy like a Googler: During this workshop, explore the components of brand building and see how modern marketers from the likes of Google drive successful campaigns using content, email, social media, and paid advertising channels. Using real-world case studies, you’ll:

  • break down the components of a digital marketing campaign
  • learn to approach a marketing campaign by identifying your objectives first
  • get hands-on practice identifying key performance indicators (KPIs)
  • and practice pitching your product.

Attendees should expect to come away invigorated, with a renewed focus on how to take the next step with their startup or project.Ω

Liz Elfman