How to Create User-Focused Content

In Digital Strategy (Track) by Estela Rueda

Now that digital is the default method of communication, the web is everyone’s job. Learn to create effective content for your website, social media, and email newsletters. This full-day workshop will provide attendees with tools, tips, and tricks for creating content that gives users what they want and helps achieve business goals. We’ll cover technical aspects of digital content as well as how to write useful, usable, and findable content.

Throughout the workshop we’ll focus on the aspects of writing for action. Participants will learn principles of digital writing and practice them with lots of exercises using their own content. Progressive exercises through the day will result in a newly re-written web page or email.

At the end of this workshop, you will know how to

  • Write so readers can get information or complete a task quickly
  • Create findable and usable content that is focused on user task completion
  • Think from the user’s point of view to create user-centric and goal-oriented content
  • Use techniques for writing conversationally and persuasively

Carrie Hane