Liz Elfman

Liz is the founder of E-Squared Agency, a boutique communications studio based in DC and London. Previously, Liz worked as a marketing manager at Google for Entrepreneurs. Before Google, Liz served as head of London marketing for General Assembly. Liz helped to grow GA London’s community from less than 20,000 to 75,000+, with much of that success attributed to smart content and strategic partnerships. She has directly managed partnership development, content strategy, and audience alignment and acquisition. Her writing has featured in Forbes, Huffington Post, and Mashable, and she has spoken at Dublin Web Summit and London Business School. She regularly teaches marketing and branding classes at General Assembly.

How to Create a Digital Marketing Strategy like a Googler